Analyst Ashik | Data Driven Google Ads Specialist & Google Analytics Expert with GTM
Hi, I’m Abdul Ashik as Analyst Ashik a Data-driven Google Ads Specialist & Digital Web Analyst. My another expertise areas are Server-side and Conversion API Tracking with Google Analytics, Google Tag Manager, Adobe Analytics Specialist also Facebook – Instagram Ads, Microsoft Bing Ads etc. Over 5 years of empowering brands & agencies who have to good profit. I have been experienced in my career that I have gotten many works of accounts ranging from some companies.
I make sure that I can help you know what action make sense for your business!
I like sharing lessons with correct audience from beginner to advance.
Do you want a partner for your next matter?
Data Driven Marketing & Right Analytical Decisions Can Help Your Business Growth To The Next Level Success
Need quick result with your desire ROI / ROAS ?
I Like to tell about the following matter
➤ Message mapping and creativity to the correct audience
➤ Scale for paid media of good and strong initiative
➤ Procure copy theories
➤ Account theories
➤ Partnering with paid media of modern machineries
➤ Landing page theory
➤ Trends in digital as a computer marketing
Paid Channels I Can Help With:
➤ Google Ads {Search/PPC}
➤ YouTube Ads
➤ Google Display Ads
➤ Google Shopping
➤ Google Discover Campaigns
➤ Google Local Service Ads
➤ Google Performance Max Ads
➤ Microsoft Bing Ads
➤ Facebook Ads
➤ Instagram Ads
➤ LinkedIn Ads
➤ Tiktok Ads
➤ Pinterest Ads
➤ Quora Ads etc…
Operational Puzzles I Can Help You Solve:
➤ Accurate Reporting and Tracking
➤ Business Decision Making
➤ Persona Building and Message Mapping
➤ Lead Quality
➤ Attribution Troubleshooting
➤ Market Research
➤ On-Site CRO (conversion rate optimization)
➤ Inconsistent Data
➤➤➤ Let us open gain in your trade-mark
➤ I like to help brands diagnose solve, develop and their paid media attempts.
➤ The clients choose to work with me because of my gentle approach your paid channels do not stay easy and solving for business mechanics often does more than any account work.
➤ If you struggle to see consistent ROI / ROAS and are not sure how to scale your success without tanking performance or searching an expert board to confirm you are on the exact track.
➤ I am your partner in profit!
➤ Good Experience in explaining very complex topics in a simple manner.
➤ I will revise or audit or manage until your satisfaction.
➤ Clients Satisfaction is my First Priority.
➤➤ Schedule a 20 minutes free consultation to visit if we are a good fit.
Best Data Driven Google Ads Specialist and Conversion Tracking with Google Analytics Expert:
➤➤ 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 Account
Creating a Google Ads Account
Google Ads Account Access & Security & Terms and Conditions
Configure and Manage Account Alerts, Announcements & Notifications
Billing & Payment methods
➤➤ 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐓𝐲𝐩𝐞𝐬
Search Ad (PPC), Display Ads & Remarketing campaign
Plan a Google Ads Campaign: Standard, Smart & Performance Max Campaign
Create Campaigns & Configure Campaign Settings
Create and Configure Ad Groups, Ads & Keywords
Managing Bidding & Budgets
➤➤ 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬, 𝐀𝐝 𝐆𝐫𝐨𝐮𝐩𝐬 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠
Research Keywords with the Google Keyword Planner
Research Keywords by Others Methods
Configure Ad Groups & Keywords
Comparing the different keywords match types: Broad, Phrase, Exact Match Modifier
Explore & maintain negative keywords
Configuring Language & Location Targeting
Device-specific targeting – Mobile, Tablet & Desktop
➤➤ 𝐀𝐝𝐬 & 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬
Writing effective ad copy for better CTR
Review Google Ad Policies
Create Ads with Extensions that Provide Information
Create Ads with Automated Extensions
Setup Google PPC Calls only Ad
➤➤ 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠
Plan & Create a Display Network Campaign
Standard Display Campaign, Smart Display Campaign & Gmail Campaign
Target by Audience (Automated & Manual)-Keywords, Topic & Demographics
Target Campaigns by Device Type
Create a Responsive Ad
Placement Ads Targeting on Website, Mobile Apps & YouTube
Affinity & In-market audience targeting
Custom audience targeting
Create dynamic display ads
➤➤ 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐬 𝐨𝐧 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 & 𝐀𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐖𝐞𝐛
Create Video/YouTube Ads with
Skippable in-stream ads
Bumper ads
Non-skippable in-stream
Outstream ads
Ad sequence with skippable in-stream ads, non-skippable in-stream ads, bumper ads
➤➤ 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
Setting up Remarketing code using Google Tag Manager
Developing Google Ads Remarketing audiences with Google Analytics
Build an effective Display Remarketing campaign
Display & Dynamic remarketing Best Result For You
➤➤ 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬
Optimize Landing Pages for Quality Score
Optimize Bidding Performance
Optimize Budgets
Automate Google Ads Campaign Using Rules
Optimize Campaign Configuration for Conversions
➤➤ 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬
Optimize Ad Delivery
Create Google Dynamic Ads (Dynamic Search & Display Ads)
Implement Keyword Insertion
Implement Campaign Drafts & Experiments
➤➤ 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠, 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞
Setting up Conversion Tracking with Tag Manager
Setup Google Ads Enhanced Conversion with GTM on Shopify, WordPress & all custom-made websites.
Data Layer-Setup Google Ads Conversion with Dynamic Value tracking
Implementation guide for enhanced conversions for leads
Setup Google Analytics 4
Link Google Ads to Google Analytics
Measure Google Ads Campaign Success (ROI)
Analyze Campaign Performance & Optimize Ads
Track Conversions
Create Reports in Google Ads
Best Google Analytics Expert with Google Tag Manager | Digital Web Analyst (Data) with Server-side and CAPI Tracking
➤➤Web & Digital Analytics
Do You Know, What is Web or Digital Analytics? Why Need it?
What is Cookie? Understanding Various Types of Cookies
How does Web Analytics work? Understanding the Process of Web Analytics & Why You Must Need It?
Data Source & Web Analytics tools
➤➤ Google Tag Manager Services
Track with GTM Built-in and User Defined Variables
Install Google Tag Manager on a Website (Shopify + WordPress + Wix & Others Custom Websites)
Data Layer in GTM for Dynamic Parameters for Website for Better Result / ROI (ROAS)
➤➤Planning of Web Analytics
Identify Web Analytics Objectives according to business goals
Identify the KPIs
Measurement & Reporting plan to align reports with objectives
➤➤Google Analytics 4 Services with Events Tracking
Install Google Analytics 4 property for Website with GTM
Test the Setup with GTM & GA4 Debug view
Setup Enhanced measurement tracking in Google Analytics 4
Setup Button Click tracking in Google Analytics 4
Setup Lead form, Sign up, log in & Site Search tracking in GA4
Setup Contact Form 7 & Gravity form tracking in GA4
Setup Calendly event tracking in Google Analytics 4
Setup Phone Number Clicks tracking in Google Analytics 4
Setup Cross-domain tracking in Google Analytics
➤➤GA4 E-commerce Events Tracking
Implement Data-layer on Website (WordPress + Shopify)
Setup view_item tracking in Google Analytics 4
Setup add_to_cart tracking in Google Analytics 4
Setup begin_checkout tracking in Google Analytics 4
Setup purchase tracking in Google Analytics 4
Setup add_payment_info tracking in Google Analytics 4
Lavavel, Magento, or Custom Made Website Need to Setup Data Layer with Website’s Developer
➤➤Google Analytics 4 Conversions
Setup Conversion tracking in Google Analytics 4
Connect Google Analytics 4 with Google Ads
Import conversions from GA4 property to Google Ads account
Retarget Facebook Visitors on Google Ads using GA4
Predictive Audiences in Google Analytics 4 For Remarketing
➤➤Google Analytics 4 Standard Reporting
Explore Metrics & Dimensions
Acquisition reports in Google Analytics 4
Engagement reports in Google Analytics 4
Monetization reports in Google Analytics 4
Demographics reports in Google Analytics 4
➤ Google Analytics 4 Reporting
Details Reports in Google Analytics 4
Use of exploration report in GA4
Debug View report in Google Analytics 4
Comparison of the advanced segments in Google Analytics 4
Dimensions & Metrics in Google Analytics 4
Acquisition, Engagement Reports in GA4 & Use It For Taking Business Decision
Automated – Custom insight Reports in Google Analytics 4
➤ Enhanced Ecommerce Tracking Reports
Overview of Enhanced E-commerce Tracking Report
Shopping Behaviour Analysis Report
Checkout Behaviour Analysis Report
Product Performance Analysis Report
Sales Performance Analysis Report
Product List Performance Analysis Report
E-commerce, Retention, Demographics, and Tech Reports in GA4
➤ Other Channel Tracking
Setup LinkedIn Marketing tag
Setup Twitter Marketing tag
Setup Pinterest Marketing tag
Setup Hotjar tag
Microsoft Clarity – Setup Clarity with GTM on the Website
➤➤Google Analytics 4 Exploration Reporting
Free form report in Google Analytics 4
User Lifetime Report in Google Analytics 4
Path Exploration Report in Google Analytics 4
Segment Exploration report in Google Analytics 4
Funnel Exploration Report in Google Analytics 4
Cohort Exploration Report in Google Analytics 4
➤➤Digital Marketing Campaign Reporting & Attribution Model
Setup UTM tracking & Parameters
Analyze the performance of Paid marketing campaigns
Attribution in Google Analytics 4
Conversion Path reports in the Attribution model
Model Comparison reports in the Attribution model
➤➤GA4 Server-side Tracking
Do You Know, What is GA4 Server-side Tracking & Why Need it?
Setup GTM Web Container for WordPress & Shopify
Setup GTM Server Container
Setup Client Server using Stape or Google Cloud
Connect GTM Web container to Server Container
Setup GA4 Client & GA4 base tag in the Server container
Send Pageview Event to Server-side using GA4 web container
Send View Item Event to Server-side using GA4 web container
Send Add to cart Event to Server-side using GA4 web container
Send Checkout Event to Server-side using GA4 web container
Send Purchase Event to Server-side using GA4 web container
➤➤Facebook Pixel & Web Event Tracking
Integrate Facebook base Pixel with the website
FB E-commerce Events tracking (View Content, Add to cart, Checkout & Purchase)
FB Custom events tracking (Scroll Depth, Outbound Link Click & Time on the page)
Facebook Lead, Registration & Subscribe Event Tracking
➤➤Facebook Conversion API & Server-side Tracking
Requirements of Facebook CAPI Setup
Setup GTM Server Container using Stape or Google Cloud
Connect GTM Web container to GTM Server Container
Setup Facebook Conversion API in the GTM Server side
Send Pageview Event to Server-side with Deduplication
Send View Content Event to Server-side with Deduplication
Send Add to Cart Event to Server-side with Deduplication
Send Checkout Event to Server-side with Deduplication
Send Purchase Event to Server-side with Deduplication
➤➤Google Ads Conversion Tracking
Setup Google Ads Add to cart tracking
Setup Google Ads Checkout tracking
Setup Google Ads Purchase with Dynamic value tracking
Setup Google Ads Lead form tracking
Setup Google Ads Remarketing tag
Setup Google Ads Phone call tracking (Ad + Website)
Setup Google Ads Enhanced Conversion Tracking for data accuracy
Setup Google Ads Server-side tracking
➤➤Privacy Control in GA4, Facebook & Google Ads
Consent Mode & Data Privacy Rules
Available Consent Solutions in the Market
Setup Consent mode for GA4, Facebook & Google Ad
Facebook Ads Specialist & Funnel for Ecommerce:
➤➤ Discuss About Your 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬
✅ Facebook Advertising Policy Revision
✅ Creating & Optimizing Facebook Page
✅ What Makes Your Facebook Page Awesome
✅ Data-driven Facebook Marketing – How Facebook Ads Works
➤➤ 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫
✅ Setting up Facebook Business Manager account & notifications alert
✅ Audit & Manage Facebook Business Manager
✅ Business Manager Terms & Conditions and roles & permissions Review
✅ Adding a Page to Facebook Business Manager Account
✅ Creating Ad Account in Facebook Business Manager
✅ Setting up Payment method, Limits & Billing
✅ Business Manager Verification & Domain Verification
➤➤ 𝐒𝐞𝐭𝐮𝐩 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠-𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐏𝐢𝐱𝐞𝐥 & 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐏𝐈
✅ Setup Facebook Pixel & Server-side tracking
✅ Setup Google Tag Manager For Website & Facebook Pixel
✅ Set up Facebook Pixel & CAPI with Google Tag Manager
✅ Setting up Standard Events (ViewContent-Add to cart & Purchase) & Custom events with GTM
✅ Setting up custom conversion
✅ Setting Up Tracking for Offline Events
✅ Setting Up Tracking for Video Engagement
✅ Setting Up Tracking for Individuals that Came to a Facebook Event
✅ Setting Up Tracking & Individuals interacting with our Facebook Page
✅ Setup Facebook Pixel Conversion API with Event Deduplication via GTM
✅ Fix & Improve Event Match Quality
➤➤ 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 & 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
✅ Creating Saved/Core Audience
✅ Creating A Custom Audience for Retargeting (Using Website Pixel)
✅ Creating Lookalike Audience
✅ Creating a Audience from a Customer List – CSV
✅ Creating Special Ad Audience
✅ Facebook Ads Location Targeting & Demographic Based Audience Targeting
✅ Audit Audience Overlapping in Facebook Ads
➤➤ 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬
✅ Setup Facebook Ads Campaign Structure
✅ Campaign Objectives
✅ Targeting Split or A/B Test
✅ Facebook Creator Studio
✅ Slideshow Ads
✅ Carousel Ads
✅ Facebook page like engagement ads
✅ Lead Generation Ads
✅ Integrate Facebook Lead Ads with Zapier
✅ Setup Facebook Ads Message & Sponsored Message Campaign
✅ Awareness & Engagement Campaign
➤➤ 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐟𝐨𝐫 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞
✅ Facebook Ads for E-Commerce
✅ Setting up Facebook Shop
✅ Conversion Ads
✅ Facebook Dynamic Ads for E-Commerce
✅ Catalogs & Feeds
✅ Dynamic Ads For Ecommerce
✅ Collection Ads For Ecommerce
➤➤ 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠, 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐑𝐎𝐈
✅ Audience Insights
✅ Ad Relevance Optimization Technique
✅ Placement Optimization
✅ Device optimization
✅ Location optimization
✅ Age Group based optimization
✅ Bid and budget optimization
✅ Evaluating the performance of ad campaigns
➤➤➤ Facebook Ads Sales Funnel
✅ What is a Facebook Ads Funnel?
✅ Why Need a Sales funnel
✅ Stages of Facebook Ads Funnel
✅ Design Facebook Ads Funnel
✅ Understanding customer journey & AIDA model
➤➤ Setup Facebook Pixel
✅ Setup Facebook Base Pixel (Standard Way)
✅ Setup Standard events (ViewContent, Add to cart, Checkout, Search & Purchase)
➤➤ (Funnel Creation) Setup Facebook TOFU or the Awareness stage
✅ Create Facebook Audiences
✅ Content strategy for TOFO stage
✅ Create Facebook Campaign with strategies
✅ Optimize TOFU
➤➤ (Funnel Creation) Setup Facebook MOFU or the Consideration stage
✅ Create different type of Facebook Custom Audiences
✅ Content strategy for MOFO stage
✅ Create Facebook Campaign with strategies
✅ Optimize MOFU
➤➤ (Funnel Creation) Setup Facebook BOFU or the Conversion stage
✅ Create different type of Facebook Custom Audiences for sales
✅ Content strategy for BOFU stage
✅ Create Facebook Campaign with strategies
✅ Optimize BOFU
➤➤ Setup Post-purchase strategy
✅ Create Facebook Custom Audiences for repeating sales
✅ Content strategy for Post purchase stage
✅ Create Facebook Campaign with strategies
✅ Optimize Post-purchase stage
✅ Analysis & Reporting in Google Analytics 4
✅ Use UTM Parameter to Track Facebook Ads Performance in GA4
Google Shopping Ads Specialist with Merchant Center Issue Fixing Expert
➤➤ 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬 & 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫
What are Google Shopping Ads? How Does It Work?
Where do Google shopping ads appear?
Why Should You Use Google Shopping Ads for your business?
How Much Do Google Shopping Ads Cost?
Google Merchant Center for Shopping Ads
➤➤ 𝐒𝐞𝐭𝐮𝐩 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 𝐟𝐨𝐫 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬
Requirements of Google Merchant Center
Create a Google Merchant Center account
Setup Merchant Center account According to Google Policy
Setup Shipping & Return Policy with Shopify & WordPress
Upload product feed in Merchant Center – Manual, Automatic & Plugin
How to use Supplemental feed to Fix GMC errors & update the main feed
➤➤ 𝐅𝐢𝐱 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 𝐂𝐨𝐦𝐦𝐨𝐧 𝐈𝐬𝐬𝐮𝐞𝐬
Account suspended due to policy violation: Misrepresentation
Account suspended due to policy violation: Shopping ads policies
Incorrect value GTIN, MPN & Brand Issue
Promotional overlay on image & Image not retrieved Issue
Mismatched value price (page crawl) issue
Mismatched value availability (page crawl) issue
Unavailable mobile & Desktop landing page issue
The account isn’t eligible for enhanced free listing issue
➤➤ 𝐒𝐞𝐭𝐮𝐩 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧
Standard Shopping vs Smart Shopping Campaigns
Setup Google Ads Account & Link with Merchant Center
Bidding Strategies for Google Shopping Ads
Campaign Objectives of Google Shopping ads
Create a Google Shopping campaign
Setup Google Shopping campaign for specific products using custom label
Setup Conversion Tracking with GTM for Shopping Ads
➤➤ 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬 (Audit & Manage)
Limit networks
Adding negative keywords
Bid optimization for Shopping Ads
Optimizing product titles using Feed Rule for shopping ads
Optimizing product titles for shopping ads
What My Clients Says
I can show more and more . . . from my experiences
Abdul Ashik is a fully Professional Data Driven Marketing Specialist with heavy and hardcore skills of Google Analytics, Google Ads and Google Tag Manager. Recommending him if you want Paid Ads Services at an Affordable Rate!
Abdul Ashik is a highly skilled & hard working person. He understands every step easily where is the main problem and solves it as soon as possible from his experience.
Highly recommended Abdul Ashik because he is a fully dedicated SEM Specialist with vast experties knowledge. Full ability to work with ROI / ROAS driven strategy.